It was during the early sixties that British fashion was put on the global map. At a time of radical and free thinking, London born photographer David Bailey emerged. With his unique approach and eye for distinctive beauty, Bailey grew to dizzying heights whilst working at British Vogue during the sixties. His first Vogue shoot was a bridal spread with a young, unknown model, Jean Shrimpton. However, it was his defining second shoot "Young Idea Goes West" that thrust him and favoured model Jean Shrimpton into the limelight and secured him as a one of a kind photographer. By photographing relaxed and edgy poses against a gritty realistic New York backdrop, the pair produced ground breaking images that were strikingly fresh and set to change how fashion was photographed and executed forever.
Bailey's technique and style has influenced the approach of photographers to varying degrees ever since. Allowing them to continuously push boundaries and be free and creative in their approach. Challenging the very ideals behind fashion imagery and artistic traditions.
These images still inspire and excite today and will continue to for generations to come... reminding those with artistic and creative passions that there are no limits and if you feel you have the power to change something, then it can be done.
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